A digital marketing strategist is one of the most valuable professionals a business can invest in. Most companies have people creating content, running ads, and managing social media. However, without a strategist connecting those activities into a coherent plan, the effort rarely compounds. The result is activity without direction, and spend without return. Ultimately, the […]

Your ideal client avatar is the foundation every marketing decision should rest on. Without it, you are essentially writing to everyone, and when you write to everyone, you connect with no one. Most professionals acknowledge they need a target audience. However, having a vague sense of who you serve and having a precise, well-researched ideal […]