True Strategy Always Breaks The Expected.
Every great brand begins as a refusal.
A refusal to blend in, to play by the algorithm, to trade authority for attention.
At Digitalistyle, we believe strategy should be
bold — the kind that earns authority, sparks curiosity, and makes people ask,
“Can we really do that?”
(The answer: absolutely.)
To be clear we’re not here to help you chase trends or blend in with the algorithm. If that’s what you’re after, this isn’t Digitalistyle.
We exist to build you an authority-led brand presence that resists, resets, and redefines the market. When you use strategy to push back against invisibility to wake people up, to draw them closer, to show them what’s possible you’re not just marketing. You’re building authority.
We’re not here to chase trends. At Digitalistyle, we build authority led brands that resist the noise, reset the rules, and redefine the market. With the REG31 Blueprint, your strategy becomes a movement one bold post, one fearless headline, one proof point at a time. This isn’t for everyone. It’s for those ready to lead.
All you need to do is choose.
Are you ready?
What lights me up?
Helping founders stop guessing and start growing with a clear authority building strategy.
Showing that starting over isn’t failure it’s the ultimate rebrand.
Teaching marketing strategies that grow stronger over time, not weaker.
Turning marketing from a drain into a driver of recognition and measurable results.
If there’s one thing my journey has taught me, it’s this:
Starting again doesn’t mean you’ve failed it means you’re ready to build something stronger.
And that’s exactly what the REG31 Method™ is designed to do for your business.
No. o1
Our Style
Unapologetically bold, strategically clean. Digitalistyle blends editorial minimalism with authority positioning to cut through the noise. London-based and outcome-obsessed, we design brand systems with intent modern, refined, and meticulously considered so your content strategy looks luxurious and leads the market.
No. o2
Our Method
Strategy first, always. We surface the truth of your brand, then build everything around it messaging, design, and distribution using the REG31 Blueprint for measurable authority growth. Every asset serves a purpose: to make your brand unmistakable, unforgettable, and revenue ready. This is a content strategy engineered for conversion.
No. o3
Our People
We partner with founders, consultants, and creative leaders who refuse to blend in. The ones redrawing the frame, not colouring inside it. If you value clarity, precision, and authority and want a Digital Marketing Strategist who builds systems, not noise you’re our kind of client.
ALWAYS ON BRAND
HAPPY
PLACE
Breaking Algorithms
TREND
Radical Authority
PICK ME UP
LARGE CAFFE LATTE
VACAY
SPOT
Anywhere With Wi-Fi LUX :)
COCKTAIL
ORDER
CHAMPAGNE OR PROSECCO
Guilty Pleasure
Pitch Deck Hoarding
NEVER
WITHOUT
A Scroll-Stopping Hook
BEHIND
the BRAND
I’m Patchy. Founder at DigitaLiStyle. Authority strategist, brand storyteller, and digital marketing disruptor UK
Before founding Digitalistyle, I was shaping strategy from the inside as a London-based brand storyteller, turning content into culture and helping ambitious businesses find authority in crowded markets.
I didn’t always have the business, the podcast, the frameworks, or the confidence. It’s been a long road, with plenty of ups and downs, but I’m here to share what I’ve learned.
I’m Patchy — a Brazilian-born, London-based digital marketing strategist, podcaster, and creator of the REG31 Authority Marketing System™. My work is about helping consultants and coaches turn scattered marketing into a predictable client pipeline — without posting daily or creating stories that matter .
But I didn’t start here.
Back in 2002, I moved to Greece, where I spent 12 years building a new life. My kids, William and Melanie, were both born there. That chapter gave me resilience, adaptability, and a cross-cultural perspective that now shapes every consulting growth strategy I design.
In 2014, I left Greece and kept rebuilding. By 2022, I was starting over again — this time in London. Some ventures failed, others taught me lessons, but every step reinforced the same truth: sustainable business growth comes from clarity, consistency, and authority positioning, not content chaos.
That’s why I created the REG31 Method™ a 120-day authority framework built on three pillars: Research & Refine, Execute & Engage, and Grow & Guide. Inspired by the Kaizen method of marketing (continuous improvement), it’s a compounding marketing system that blends Brazilian creativity with British pragmatism — helping you scale your consultancy beyond six figures with confidence.
My children, Will (23) and Mel (19), are the great loves of my life.
A large caffe latte keeps me sane in the afternoons.
If I weren’t working in marketing, I’d be an interior designer. I’ve always loved craft — I even completed a Master’s in Traditional Upholstery in the UK back in 2014.
A bar with a great espresso martini loves to see me coming.
I'm secretly obsessed with classic cars. This is my dream.
A LOOK INSIDE MY LIFE (OR TIMELINE)
The
PROUST
QUESTIONNARE
Still here? Perfect. If we’re going to work together, let’s go a little deeper. Here are my answers to the big questions — Digitalistyle edition.
What’s your idea of perfect happiness?
A bold strategy, a scroll-stopping hook, a client pipeline flowing with authority, and a lifetime ban on the phrase “Let’s just post for the algorithm.”
What’s your greatest extravagance?
The REG31 Blueprint. It was designed for me, by me, and it doesn’t just live in my head — it scales brands with precision.
On what occasion do you lie?
When asked how fast “just one tweak” can be. Authority takes time. Great strategy is never rushed.
Which historical figure do you most identify yourself with?
Every strategist who broke rules to create movements, not noise. Revolutionaries who knew authority is built, not borrowed.
What do you consider the most overrated virtue?
Politeness in marketing. Your brand isn’t here to whisper — it’s here to lead, convert, and claim its place with confidence.
If you could change one thing about yourself, what would it be?
I’d stop pretending I don’t need systems when, in fact, I absolutely, desperately need systems.
What do you consider your greatest achievement?
Building something brave enough to help other people be bold.
What is your most marked characteristic?
Editorial brain. Rebel heart. Obsessive attention to the shade of white in a brand palette.
What do you most value in your friends?
Emotional precision, wit, spontaneous voice notes, and the willingness to call me on my bs
What’s your motto?
Authority is never given. It’s designed, built, and earned.
Choosing Digitalistyle was quite
clearly the best branding
investment we made.
— claudia Matarazzo
“
The
TOP SHELF
This Smells Like Heaven
Wear With Everything
For All Your Brilliant Ideas
1.
2.
3.
Instagram
I'm baby green juice lo-fi blue bottle prism vice beet salad.
Follow Along
TikTok
Nonexistent juice lo-fi blue bottle prism vice literally coffee.
Let's Get Casual
The Shop
Prismacolor juice lo-fi blue bottle prism vice literally migas.
Shop with Me