Journal
The
Planning
Most professionals market reactively. They wake up, check what is trending, and create something in response. They post when inspiration strikes. They pivot when something does not work immediately. This reactive approach feels productive. But it builds nothing lasting. Strategic planning is different. It creates direction before action. It turns random efforts into intentional progress. […]
ABOUT the Author
I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host
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