Journal
The
Purpose
Most marketing is promotional. It talks about the business, the services, the features, the offers. It pushes messages at audiences hoping something sticks. Promotional marketing is forgettable. It blends into the noise. Purpose-driven marketing is different. It starts with why you exist and who you serve. It creates meaning that resonates. It builds connection that […]
ABOUT the Author
I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host
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