Journal
The
Positioning
Most businesses believe positioning is about being different. Different colours. Different words. Different offers. But difference alone does not create demand. It creates comparison. True positioning is not about standing apart visually. It is about owning a specific space in the mind of your audience. When positioning works, people do not compare you. They recognise […]
ABOUT the Author
I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host
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