Is Your Email List a Goldmine or Just an Afterthought?
For many creative founders and service-based businesses, email marketing is the most powerful yet underutilised tool in their system. You’ve built an audience on social media, but how do you turn that visibility into predictable sales? The answer isn’t a new platform—it’s a proper system.
At Digitalistyle, we design and implement high-performing email marketing systems using Flodesk. We build bespoke strategies for women-led consultancies, creative founders, and personal brands ready to scale with clarity and consistency.
This page will walk you through our exact approach: from strategy and design to automation and performance tracking. We’ll show you how we transform your email list into your most reliable revenue stream.
Why Flodesk is Our Platform of Choice
We’ve plumped for Flodesk because it’s more than just software; it’s a design-forward platform built for modern brands. It offers an intuitive drag-and-drop builder, beautiful templates, and smart automations. We especially love that you can connect beautiful, on-brand templates straight from Canva, making your email design process even quicker.
But a lovely platform alone won’t deliver results. What truly matters are the strategy, systems, and storytelling behind your emails. We combine data-driven marketing frameworks with beautiful, editorial design to ensure your Flodesk setup not only looks professional, but also drives revenue and builds lasting brand equity.
Our Flodesk Services are for You If…
- You’re a women-led consultancy ready to build a consistent client pipeline.
- You’re a creative founder who wants to automate your marketing without losing your unique voice.
- You’re a service-based entrepreneur who has outgrown cobbled-together systems and needs a clear path to growth.
- You’re a personal brand seeking a seamless, professional email experience for your community.
If you’re attracting attention online but struggling to convert that visibility into sales, a strategic Flodesk system is your next step. We’ll help you build it properly.
Our Approach: Strategy First, Software Second
We don’t believe in building on a flimsy foundation. Before we design anything in Flodesk, we start with a deep-dive strategy session to get to grips with:
- Your unique brand positioning and messaging
- Your customer journey and sales process
- Your current funnels and offers
- Your business model and growth targets
This ensures your email marketing perfectly aligns with your overall business goals. We then design a tailored Flodesk architecture that becomes the backbone of your digital presence, so you can stop guessing and start growing.
What We Build for Your Flodesk System
We deliver a comprehensive, done-for-you solution that is designed to work for you around the clock.
- Branded Templates: We design custom, on-brand Flodesk templates using your fonts, colours, and unique tone of voice. Every email will feel unmistakably “you”—clean, professional, and ready to convert.
- Automated Workflows: We build and implement automated workflows that nurture new subscribers, segment your audience, and guide them toward your core offers. This includes welcome series, sales funnels, and client onboarding journeys.
- Targeted Nurture Sequences: We craft multi-part nurture sequences that build trust and familiarity over time, transforming cold subscribers into warm, loyal, and ready-to-buy clients.
- Campaign Management: We set up your email calendar, write and design your campaign emails, and schedule them inside Flodesk to ensure consistency without the overwhelm.
- Audience Segmentation: We create rules to segment your audience based on their interests and behaviour. This ensures every email is relevant and personalised, improving engagement and protecting your sender reputation.
- Analytics and Optimisation: We build a simple dashboard to track key Flodesk metrics—open rates, click-through rates, and conversions. We use this data to make continuous improvements to your strategy.
Introducing the Digitalistyle Flodesk Framework
Our email marketing service is built on our signature method and continuous improvement cycles:
- Regroup: We audit your current content, audience, and messaging to find your brand’s unique strengths and opportunities.
- Empower: We build a clear email system that saves you time and drives revenue on autopilot.
- Guide: We set up consistent, strategic communication that builds trust and authority with your audience.
We then use a Kaizen approach, making small, impactful refinements each quarter to optimise subject lines, segment logic, and campaign structures.
Why Clients Choose Digitalistyle
- We blend strategy with beautiful design. Your emails won’t just perform; they’ll look stunning.
- We understand creative, service-based, and consultancy business models.
- We specialise in translating complex offers into clear messaging and high-converting funnels.
- We provide both done-with-you and done-for-you experiences to suit your team’s capacity.
Many of our clients see improved open rates within 30 days, consistent list growth within 60 days, and revenue-generating campaigns within 90 days.
Our Flodesk Service Packages
We offer two ways to work with us, designed to meet you wherever you are in your business.
Flodesk Essentials
- Who it’s for: Small brands starting their email marketing journey.
- What you get: A strategy session, core template design, welcome sequence build, and a single sales workflow.
Flodesk Advanced
- Who it’s for: Growing consultancies and creatives ready to scale.
- What you get: A full strategy session, a complete template suite, multiple nurture and sales sequences, audience segmentation, and quarterly optimisation cycles.
Pricing is available upon enquiry. All packages can be customised to your business model and growth plans.
Your Next Step to Predictable Revenue
With social platforms becoming more crowded and unpredictable, email marketing is no longer optional—it’s essential. Flodesk allows you to build a direct, algorithm-free relationship with your audience, while delivering beautifully branded communication that converts.
Ready to build your Flodesk system? Stop relying on scattered content and start building a consistent, strategic marketing machine.
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